15 MInutes Will Get You a Crappy Commercial

Geico tries awfully hard to make buying car insurance fun. I'll even admit to enjoying the Caveman commercials, especially the later ones where they didn't even need words to voice their frustration (the TV show, on the other hand, I can't form an opinion about because, like nearly everyone else, I didn't watch it). If you've been watching Hulu lately, you can't avoid a Geico commercial at every break (that and Google Hotpot, which seems to be another way for Google to get to know you just a little bit better). Based on some minimal research, most of the Geico commercials lean heavily on the Gecko (get it? Because Geico sounds like Gecko) and the various shenanigans his human counterparts thrust him into. These are mostly tolerable even if they try to hard to be funny. But every now and then, you'll get one of these:




In theory, these are supposed to show what you can accomplish in fifteen minutes: "We made a commercial! You can get car insurance!" Instead, what I get out of the commercial is: "That's the shittiest commercial I've ever seen. Seriously, it's worse than Taco Bell ads. If they don't feel it's important to put time and effort into their advertising (the one thing everyone will see), then surely they don't care about quality in any form."

The worst part is that most of the commercials end with some stupid non sequitur that, quite simply, isn't funny. Not only did they decide to represent their company in the worst possible way, but they couldn't even fill out a full 30 seconds with appropriate material. The obvious next step for these commercials is to acknowledge that they are terrible...

... so mission accomplished.

The moral of the story: if something takes you fifteen minutes, it's probably a piece of crap.